The IOU Project is a creative and innovative new venture that produces handmade clothing, with brand values of social and environmental responsibility, community, uniqueness, transparency and authenticity. This unique e-commerce venture is based around community and social networking and brings together the end consumer with the artisans, craftspeople and designers who weave the fabric and make the garments.
In their own words...
The IOU Project is a study in the creation of a Prosperity Chain; an experiment to rethink how goods are produced and sold in a way that benefits everyone and protects the environment.
Sounds awesome to me. Take a look at The IOU Project's Website, which launched today. And find them on facebook and twitter.